Is your website delivering optimal sales and marketing results for you? Now is the right time to ask this question. And if the answer is no, you should think about getting a website redesign.
With the Covid-19 virus sweeping through the globe and bringing business activity to a halt, High Streets are deserted all over the UK. For a brick-and-mortar store, this could spell short term disaster, unless you are able to find another way to keep business coming.
If you have a website, you already have the answer. As more people stay at home, they are likely to spend more time on the internet. This is a great opportunity, and your website needs to be your new focal point. But if you have a poorly-designed website, potential clients are simply going to pass you over.
3 Signs your website may need a redesign
If your website was created more than three years ago, there is a possibility it is crying out for a design update. The reason is simple — the standards and principles of web design have changed through the years. Here are some of the giveaway signs your website likely needs to be updated.
- It has a High Bounce Rate
Perhaps lots of visitors visit your website but leave without checking any pages other than the first page they landed on. This is called a “bounce” in digital marketing terms. A high bounce rate indicates that prospects are not impressed with your website, even if they are interested in your products or services. When they leave your website, we have to consider where else are they going.
Clue: It may be your competition…
- Your Website has High Traffic but Low Conversions
While this point is connected to the previous one, there is a monetised difference. Sometimes, prospects may hang around on your website because they enjoy reading your content. They will have a low bounce rate in this case, but they still won’t convert. In marketing terms, a conversion is when prospects action the direct response that you set out to achieve when users visit the site. If your website has a low bounce rate but still can’t get prospects to convert, it’s important to analyse your overall user experience, including user journeys/flows.
- Your Web Rankings have Dropped Significantly
Sometimes, this occurs simply because your competitors are investing greater time into their SEO. For older websites, it may be that your website is failing to keep up with changes in Google’s search algorithm. After constant review and updates, Google’s latest search ranking algorithm prioritises websites that provide a good user experience, alongside the authoritative nature of content. This ensures company content needs consistent review and optimisation, for us that’s all strategised formally subject to initial auditing.
What are Website Redesign Best Practices?
What visual improvements should you expect? In general, here is a good checklist to go by:
Stunning visuals – All can be provided by Dreavity’s in-house design team.
Sales led – Design that clearly addresses prospects’ journey points and primes them for a sale.
Call-to-action buttons – Encouraging cleaner user journey for prospects to take action.
A blog – Blogs are an essential content marketing tactic, and provide a landing page to fill with keywords, while not compensating design elsewhere with unnecessary clutter.
Responsiveness – In the modern age there are so many separate devices users can navigate from, is your site responsive to each and every one of these?!