- To protect yourself and your employees
One time relevant factor dictating the need for investment in a website is to ensure you and your employees remain safe as it provides an opportunity for you to work from home. As outlined by the government and reflected further by mainstream media, your safety and that of your workers is the number one priority, therefore, it is important to implement systems that will make it a possibility.
You might be wondering, “What if my products/services were originally designed for in-store experiences?” Then it’s time for you to adapt to the changing business landscape to ensure your business offering firstly works online, and then why not even thrive – It starts with a web presence.
- To keep customers
Now, you need to acknowledge the fact that more and more people are going to purchase products from the safety of their homes. How then are you going to serve your faithful customers if you don’t have an online presence? Once you have created your website, you will need to craft a marketing strategy that will keep your customers connected to your business.
Whatever industry you are in, you need to find ways to adapt it to the digital world. For instance, many restaurants are now offering “non-contact” food delivery services through their websites/Apps. There are also fitness centres that have closed their physical doors but have remain connected to their customers through personal training services via video conference. A good digital marketing agency can help you create a plan around your products/services in a way that will help you keep your customers.
- More people are looking for you online
Lots of workers are now doing their jobs from home. Students are having their lectures at home. People are spending more time on Netflix, YouTube, Facebook, Instagram etc. at home. How is all this relevant? More people are spending more time online.
This means there are more potential customers looking for you online. Question is, “Are they going to find you?” They will if you act now! Creating a website for your business also gives you the opportunity to target the global market as opposed to having a limited number of people visit your physical store. This has never been more relevant.
In the end, whether you believe in the seriousness of this virus or not is beside the point. The fact of the matter is that it is accelerating the change in buying behaviours towards the online direction. This is why it is important for you to invest in website development now for your business to survive. Get in touch with us and let our team guide you through this process.